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	<title>Between the Lines &#187; March 2008 Issue</title>
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	<link>http://swo-btlines.com</link>
	<description>Chapter Newsletter for STC-SWO</description>
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		<title>Editor&#8217;s Message</title>
		<link>http://swo-btlines.com/123/</link>
		<comments>http://swo-btlines.com/123/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 00:23:16 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[Career Strategies]]></category>
		<category><![CDATA[March 2008 Issue]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/123/</guid>
		<description><![CDATA[You and Me, Inc. by Judith Harper We&#8217;re living in what Tom Peters calls &#8230;a new brand world&#8230;where we are CEOs of our own companies: Me Inc&#8230;.where everyone has a chance to stand out. Everyone has a chance to learn,&#160; improve, and build up their skills. Everyone has a chance to be a brand worthy [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>You and Me, Inc.</h3>
<p><em>by <em><a onclick="window.open('/wp-content/images/bios/harper.htm','Judith_Harper','top=400,left=220,width=400,height=185,resize=no,scrollbars=no'); return false" href="javascript:void(0);">Judith Harper</a></em></em></p>
<p>We&#8217;re living in what <a target="_blank" href="http://www.fastcompany.com/node/28905">Tom Peters</a> calls</p>
<blockquote><p>&#8230;a new brand world&#8230;where we are CEOs of our own companies: Me Inc&#8230;.where everyone has a chance to stand out. Everyone has a chance to learn,&nbsp; improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.</p></blockquote>
<p>Note that this is not a complete turnaround. It&#8217;s a &quot;<em>new brand</em> world, &quot; not a &quot;<em>brand new</em> world.&quot; After all, we have always been ultimately responsible for creating and shaping our own career lives. We&#8217;ve always had opportunities to learn and grow and fully develop talents and skills. But this &quot;new brand world&quot; is one where advanced digital hardware and software have spawned a growing number of&nbsp; technology-based tools that make it easier for a lone diver to make a giant splash.&nbsp;We live in a&nbsp;world where <strong>you </strong>can create a personal &quot;brand worthy of remark.&quot;</p>
<p>As CEO of You Inc, you need to manage a few essential corporate functions.</p>
<ul>
<li><strong>Strategic planning</strong><br />
    Enumerate and evaluate your assets. Focus on things like:</p>
<ul>
<li>What do you do well?</li>
<li>What do you enjoy doing?</li>
<li>What accomplishments make you proud?</li>
<li>What do you see possible for your future?</li>
</ul>
<p>    Based on your answers to these questions, develop a mission statement that paints, in broad strokes, your vision for the next five years of your career.<br />
    -&gt;Mind-mapping tools to help you organize your thoughts: <a target="_blank" href="http://www.thebrain.com">PersonalBrain</a>, <a target="_blank" href="http://freemind.sourceforge.net/wiki/index.php/Main_Page">Freemind</a> (others?)</li>
<li><strong>Technical training</strong><br />
    Based on the career portrait you&#8217;ve painted, outline the learning experiences you will need to fill in any gaps in your skills and experience. What training do you need and how will you get it? Learning is lifelong; you never know everything.<br />
    -&gt;Local schools offering online classes: <a target="_blank" href="http://freemind.sourceforge.net/wiki/index.php/Main_Page">University of Cincinnati</a>, <a target="_blank" href="http://campus.online-education.net/campus/Ohio-SOH/DAYTON-C/UNIVERSITY-OF-DAYTON-U202480/">University of Dayton</a> (others?)</li>
<li><strong>Human resources</strong><br />
    Don&#8217;t forget the people who are a vital part of any career advancement and the people skills that are essential for career success.</p>
<ul>
<li>Whom do you know?</li>
<li>How well do you interact with your colleagues, clients, bosses?</li>
</ul>
<p>    Feed this evaluation back into your training plans. Technical training covers more than bits and bytes; learn the how-tos of successful social interactions.<br />
    -&gt;Social marketing networks for business:&nbsp; <a target="_blank" href="http://www.linkedin.com/">LinkedIn</a>, <a target="_blank" href="http://thecontentwrangler.ning.com">Content Wrangler Community</a> (others?)</li>
<li><strong>Marketing</strong><br />
    Learn to sell yourself. Analyze your <a target="_blank" href="http://www.abraham.com/articles/How_To_Create_A_Unique_Selling_Proposition.html">unique selling proposition</a>.</p>
<ul>
<li>What is your advantage over your competition?</li>
<li>Who is your target customer?</li>
<li>What makes you more valuable to your customer than other people who provide the same product or service?</li>
</ul>
<p>    After this analysis, turn your resume, your web site, your blog, and all your career communications into vehicles for conveying your USP. No, everything you write is not a sales document. But&#8230;everything with your name on it should be part of your marketing, because it showcases your capabilities.<br />
    -&gt; Online marketing resources: <a target="_blank" href="http://www.copyblogger.com">Copyblogger</a> (others?)</li>
</ul>
<p>Do you have suggestions for adavncing the fortunes of You and Me Inc? If so, share them. We&#8217;re all looking for ways to make the most of our career and professional lives.</p>
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		<title>March 2008 Meeting</title>
		<link>http://swo-btlines.com/march-2008-meeting/</link>
		<comments>http://swo-btlines.com/march-2008-meeting/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 01:52:31 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[March 2008 Issue]]></category>
		<category><![CDATA[SWO Meetings]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/march-2008-meeting/</guid>
		<description><![CDATA[Writing for the Web: Tried and True, or Something New? If the content you create is published on the Web &#8212; or if you aspire to be a Web writer &#8212; do you need new skills? Is mastery of technical communication&#8217;s basic principles enough to ensure Internet success? Do technical writers need to become coders [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>Writing for the Web: Tried and True, or Something New?</h3>
<p style="float: left"><img height="166" alt="webwriting.jpg" hspace="5" width="250" align="bottom" src="/wp-content/uploads/image/webwriting.jpg" /></p>
<p>If the content you create is published on the Web &#8212; or if you aspire to be a Web writer &#8212; do you need new skills? Is mastery of technical communication&#8217;s basic principles enough to ensure Internet success? Do technical writers need to become coders and animators, too? At the March meeting, we&#8217;ll investigate these questions, review possible answers, and consider experts&#8217; perspectives on modes and methods for 21st century communication. Messages on paper aren&#8217;t extinct, but screen-based messages conveyed through Web sites, blogs, wikis, and other structures aren&#8217;t likely to go away, either. Join us on March 19 to examine the emerging standards and prevailing controversies associated with writing for the Web.</p>
<h3>Speaker</h3>
<p style="margin-top: 0pt; float: right"><img height="148" alt="ecker.gif" hspace="5" width="110" align="top" src="/wp-content/uploads/image/ecker.gif" /></p>
<p>Our speaker, Pam Ecker, is an STC Associate Fellow and director of the Technical and Professional Writing program at Cincinnati State Technical and Community College. Pam teaches courses in informational and persuasive writing for print, Web, broadcast, and other media, as well as technical editing and usability assessment.</p>
<h3>Agenda</h3>
<ul>
<li>Networking: 5 to 6 (Cash bar &#8211; wine/beer/soft drinks)</li>
<li>Dinner: 6 p.m.</li>
<li>Presentation: 7:15 p.m.</li>
</ul>
<p><strong>Location</strong></p>
<p>Cincinnati State Main Campus<br />
3520 Central Parkway<br />
Cincinnati, OH 45223-2690</p>
<p>Our meeting will be in The Summit Restaurant in the Midwest Culinary Institute at Cincinnati State. Our meal will feature cuisine prepared by students at the culinary institute.</p>
<p><strong>Menu</strong> <br />
<em>Gourmet New Orleans Buffet</em></p>
<table height="63" cellspacing="1" cellpadding="1" width="100%" align="center" border="0">
<tbody>
<tr>
<td valign="top" width="50%">Mixed Green Salad with assorted dressings</td>
<td valign="top" width="50%">Red Beans and Andouille sausage</td>
</tr>
<tr>
<td>Ambrosia Salad</td>
<td>Dirty Rice</td>
</tr>
<tr>
<td>Creamy Cole Slaw</td>
<td>Okra, Green Beans with tomatoes and onions</td>
</tr>
<tr>
<td valign="top">Chicken and Shrimp Gumbo</td>
<td valign="top">Dinner rolls and Cornbread</td>
</tr>
<tr>
<td valign="top">Smothered Pork Chops in Onion Gravy</td>
<td valign="top">Bread pudding with Bourbon carmel sauce</td>
</tr>
<tr>
<td valign="top">Blackened Salmon Cakes with Remoulade</td>
<td valign="top">Pecan Pie</td>
</tr>
<tr>
<td valign="top">Creole Chicken</td>
<td valign="top">Coffee, Decaf and Teas</td>
</tr>
</tbody>
</table>
<p><strong>Cost</strong></p>
<ul>
<li>Members: $20</li>
<li>Non members: $25 (via PayPal only)</li>
</ul>
<p><em>No shows will be billed.</em></p>
<h3>Registration Deadline</h3>
<p>Friday, March 14, by close of business. To register, send an email to program@stc-swo.org. Please provide your name, email address, and your membership status. Non members must pay via Pay Pal. All no shows will be billed.</p>
<h3>Directions:</h3>
<p>To Cincinnati State Main Campus, 3520 Central Parkway, Cincinnati, OH 45223-2690:</p>
<p><strong>From I-75 N. and S.</strong></p>
<ul>
<li>Take the Hopple Street exit. At the traffic light, turn left.</li>
<li>Turn left at the very next light &#8211; this is Central Parkway. Approximately one-half mile out Central Parkway, turn right into Central Parkway Garage.</li>
<li>We will provide parking vouchers to use when you exit the garage.</li>
</ul>
<p><strong>From I-74</strong></p>
<ul>
<li>Take the Central Parkway exit.</li>
<li>Then turn left on College Drive. Follow campus directional signs to Visitors Parking in the Central</li>
<li>Parkway Garage.</li>
<li>We will provide parking vouchers to use when you exit the garage.</li>
</ul>
<p><strong>To the Summit Restaurant, in the Advanced Technology and Learning Center (ATLC) building.</strong></p>
<ul>
<li>Walk out of the garage on the 5th floor, and follow the sidewalk into the ATLC. (Do not take the steps to the left of the sidewalk.)</li>
<li>After entering the ATLC, pass the College Bookstore on the right and look for the elevator on the left.</li>
<li>Take the elevator to the 2nd floor.</li>
<li>Turn right out of the elevator, and continue to the end of the hall, passing several of the Pastry Kitchens.</li>
<li>Turn left at the end of the hall, and continue until you reach The Summit Restaurant.</li>
<li>We will place event directional signs on the 2nd floor also.</li>
</ul>
<p>Please join us as we learn about the evolving technologies and standards of the web!</p>
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		<title>President&#8217;s Message</title>
		<link>http://swo-btlines.com/learning-the-never-ending-journey/</link>
		<comments>http://swo-btlines.com/learning-the-never-ending-journey/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 01:45:00 +0000</pubDate>
		<dc:creator>Jean Fudge</dc:creator>
				<category><![CDATA[Columns]]></category>
		<category><![CDATA[March 2008 Issue]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/learning-the-never-ending-journey/</guid>
		<description><![CDATA[Learning: The Never Ending Journey by Jean Fudge When the editor told me that one of the topics for this month&#8217;s issue is ongoing learning, I had no doubt I could write on that topic. You see, OTJT (On The Job Training) are my initials, and Flexibility is my middle name. Gone are the days [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>Learning: The Never Ending Journey</h3>
<p>by <em><a onclick="window.open('/wp-content/images/bios/fudge.htm','Jean_Fudge','top=400,left=220,width=400,height=185,resize=no,scrollbars=no'); return false" href="javascript:void(0);">Jean Fudge</a></em></p>
<p>When the editor told me that one of the topics for this month&#8217;s issue is ongoing learning, I had no doubt I could write on that topic. You see, OTJT (On The Job Training) are my initials, and Flexibility is my middle name.</p>
<p>Gone are the days when learning in your teen years would serve you all your life. Heck, when I was in college, the pc hadn&#8217;t been invented yet. My computer programming class involved punch cards! (Yes, we had wheels and fire &hellip;)</p>
<p>I&#8217;d hate to see where I&#8217;d be if I had not been curious, enthusiastic, and a little paranoid about what would happen if I didn&#8217;t learn new skills. My career has evolved through &hellip;seven (??!!) career changes or major platform shifts:</p>
<ol>
<li>My formal training is in journalism and interdisciplinary studies.</li>
<li>Training for my tech writing career came on the job. I had been hired as a secretary, but I told them I&#8217;d be very bored if I just typed and filed!</li>
<li>The next career was as a multimedia writer and integration editor. A former Apple employee was joining another entrepreneur in setting up online tours of colleges &#8211; back in the mid Nineties. It was to be CD based, but the internet changed those plans &hellip;</li>
<li>After that, I went back to tech writing, but this time I had to learn how to use a PC instead of a Mac. Thank goodness, my cubicle mate was very kind and helpful! During that stint, I also learned how to do Online Help and web authoring.</li>
<li>Next, I got a job as a trainer. This fit very well with my personality and background. I was always the &quot;go to&quot; person whenever anyone had a problem or didn&#8217;t understand how to do something. I figured this was a formalization of what I was already doing.</li>
<li>After that, I became a member of the pc tech support team. Again, this was something I was already doing for my fellow workers. Granted, I had a lot of details and procedures to learn, but it fit well with my personality and experience.</li>
<li>Currently, I am helping to implementing electronic medical records at a hospital system in Dayton. I help build code and help support staff while they use it for the first time. I also help in lots of behind-the-scenes tasks, like making sure they have enough computers &hellip; making sure they are installed and working properly &hellip;</li>
</ol>
<p>The list above doesn&#8217;t begin to address all the software I learned, and all the custom systems I learned to use at each job. The special, proprietary systems they sell or use behind the scenes &hellip;So &hellip; I&#8217;m a walking, talking, typing advertisement for ongoing learning. I truly, truly enjoy learning the new stuff, and HELPING OTHERS to learn it, too. Who knows what the future holds, but I&#8217;m game to give whatever it is a try!</p>
<p>A final thought: at bottom of her emails, a friend of mine includes a quote from Alvin Toffler, author of the book &quot;Future Shock.&quot; I remember my mom read that book in the Seventies. It was on the best seller list, and everybody was abuzz with his predictions. Today, his quote does not sound futuristic or far out. It just sounds accurate. The quote is:</p>
<blockquote><p>&quot;The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.&quot;&#8211; Alvin Toffler </p></blockquote>
<p>&#8216;Nuff said!</p>
<p>&nbsp;</p>
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		<title>Calling All Verbivores</title>
		<link>http://swo-btlines.com/calling-all-verbivores/</link>
		<comments>http://swo-btlines.com/calling-all-verbivores/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 01:26:00 +0000</pubDate>
		<dc:creator>Harold Fox</dc:creator>
				<category><![CDATA[Columns]]></category>
		<category><![CDATA[March 2008 Issue]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/calling-all-verbivores-2/</guid>
		<description><![CDATA[Words of the Year by Harold Fox Have you heard about the word of the year for 2007? There really is such a thing. In fact, there are more than one, but let&#8217;s start with a particular one. This one was called to my attention by Sharon Short, in her &#34;Sanity Check&#34; column in the [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>Words of the Year</h3>
<p>by <em><a onclick="window.open('/wp-content/images/bios/fox.htm','Harold_Fox','top=400,left=220,width=400,height=185,resize=no,scrollbars=no,toolbar=no'); return false" href="javascript:void(0);">Harold Fox</a></em></p>
<p>Have you heard about the word of the year for 2007?</p>
<p>There really is such a thing. In fact, there are more than one, but let&#8217;s start with a particular one. This one was called to my attention by Sharon Short, in her &quot;Sanity Check&quot; column in the Dayton Daily News, December 17, 2007. Sharon is a former technical writer who, in addition to her weekly column, has published several mystery novels. For now, let&#8217;s remain focussed on her report of December 17. That particular word of the year is &quot;w00t,&quot; the winner in the online poll conducted by Merriam-Webster, the dictionary people.</p>
<p>As Sharon wrote, &quot;That&#8217;s right: a &#8216;w,&#8217; followed by two zeroes, and a &#8216;t.&#8217; Pronounced &#8216;woot.&#8217; An exclamation of joy or triumph.&quot; (<em>Op. cit.</em>) After reading about the large number of one-letter words in the preceding number of &quot;Calling All Verbivores&quot; (CAV), you may think you&#8217;ve seen everything now. (Just a hint from someone of my advanced years, don&#8217;t bank on it.) In the meantime your perplexity may be eased somewhat by the explanation from the Merriam-Webster folks. They explain that w00t comes from the online gaming community and its &quot;esoteric computer hacker language in which numbers and symbols are put together to look like letters,&quot; what is &quot;known as 133t (&#8216;leet,&#8217; or &#8216;elite&#8217;) speak.&quot; (<a href="http://www.m-w.com/info/07word.htm">www.m-w.com/info/07word.htm</a>)</p>
<p>Runners up in M-W&#8217;s poll were the following words: facebook, conundrum, quixotic, blamestorm, sardoodledom, apathetic, Pecksniffian, hypocrite, and charlatan. (<em>Ibid</em>.) For more about M-W&#8217;s Word of the Year, including definitions for the runners up, go to Merriam-Webster Online, cited above. Previous words of the year for M-W included &quot;truthiness&quot; (2006) to which &quot;google&quot; was the first runner up, &quot;integrity&quot; (2005), &quot;blog&quot; (2004), and &quot;democracy&quot; (2003) (<em>Ibid</em> .)</p>
<p>Another body that selects a word of the year is the American Dialect Society, whose website is found at <a href="http://www.americandialect.org">www.americandialect.org</a>. Its word of the year for 2007 is &quot;subprime.&quot; The definition of &quot;subprime&quot; the Society adduces is &quot;an adjective used to describe a risky or less than ideal loan, mortgage, or investment,&quot; (<em>Ibid</em>.) the significance of which must be apparent to anyone who has been keeping up with the news. Previous words of the year, by the Society&#8217;s vote, include &quot;plutoed&quot; (2006), &quot;truthiness&quot; (2005), &quot;metrosexual&quot; (2003), and &quot;weapons of mass destruction&quot; (2002) (<em>Ibid</em> .). (Sorry, I keep getting a blank page when attempting to see the choice for 2004.) It might interest you that runners up in 2002 included &quot;google&quot; and &quot;blog.&quot;</p>
<p>The Society&#8217;s statement concerning its annual vote is the following:</p>
<blockquote><p>The vote is the longest-running such vote anywhere, the only one not tied to commercial interests, and the word-of-the-year event up to which all others lead. It is fully informed by the members&#8217; expertise in the study of words, but it is far from a solemn occasion. Members in the 118-year-old organization include linguists, lexicographers, etymologists, grammarians, historians, researchers, writers, authors, editors, professors, university students, and independent scholars. In conducting the vote, they act in fun and do not pretend to be officially inducting words into the English language. Instead they are highlighting that language change is normal, ongoing, and entertaining. (<em>Ibid</em>.) </p></blockquote>
<p>We verbivores respond with a hearty &quot;Amen&quot; to that.</p>
<p>Let&#8217;s sign off with a puzzler. Try this one from our old friend, Will Shortz.</p>
<blockquote><p>What familiar phrase meaning &quot;is realistic&quot; consists of two words that are exactly the same except for their fourth letters? The length of these two words is for you to determine. (Citation provided next time) </p></blockquote>
<p>Good hunting.</p>
<p>Until next time, send me your solutions (or suggestions or complaints or stumpers) at <a target="_blank" href="mailto:hfox@juno.com">hfox@juno.com</a> or 2005 Burroughs Drive, Dayton, Ohio 45406.</p>
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		<title>Member Profile:  Harold Fox</title>
		<link>http://swo-btlines.com/saving-the-best-for-last/</link>
		<comments>http://swo-btlines.com/saving-the-best-for-last/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 01:15:00 +0000</pubDate>
		<dc:creator>Karen Rokich</dc:creator>
				<category><![CDATA[Columns]]></category>
		<category><![CDATA[March 2008 Issue]]></category>
		<category><![CDATA[SWO Members]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/saving-the-best-for-last/</guid>
		<description><![CDATA[Saving the Best for Last by Karen Rokich You might say that Harold Fox entered our profession by the back door. Technical communication is, after all, his third career. After graduate school and military service, Harold began a career in academia. The family (wife Rose and son Paul) moved to Dayton when he accepted a [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>Saving the Best for Last</h3>
<p>by <em><a onClick="window.open('/wp-content/images/bios/stille.htm','Karen_Stille','top=400,left=220,width=435,height=185,resize=no,scrollbars=no'); return false" href="javascript:void(0);">Karen Rokich</a></em></p>
<p style="float: left"><img height="156" alt="harold-fox" hspace="10" width="110" align="top" src="/wp-content/uploads/image/harold-fox2.jpg" /></p>
<p>You might say that Harold Fox entered our profession by the back door. Technical communication is, after all, his third career.</p>
<p>After graduate school and military service, Harold began a career in academia. The family (wife Rose and son Paul) moved to Dayton when he accepted a teaching position at the University of Dayton,&nbsp;in what was then called the Department of Theological Studies. However, the enrollment crunch of the mid &#8217;70s made him part of the downsized. It was then that he made his first career change.</p>
<p>The Fox family moved to a farm in Preble County where Harold began a vineyard enterprise. Growing grapes is not a route to quick success under the best of circumstances, and they encountered a series of setbacks. Finally the enterprise was wiped out by weather, so he began looking for a third career.</p>
<p>Harold&#8217;s educational background and experience indicated that training or technical writing might be possibilities. Making the most of some networking opportunities, he connected with STC and an individual who gave him a chance to try his hand at technical writing. It worked out pretty well, and there was career number three.</p>
<p>So, Harold says, &quot;I suppose that the answer to the &quot;why&quot; of the question is that I needed to find a way of making a living. I was fortunate enough to come up with a match that worked out better than I had any right to expect.&quot;</p>
<p>Harold&#8217;s aptitude for writing and his B.S. and M.S. in physics proved to be good preparation for technical writing. He was not about to be thrown by technical material, and he was used to looking for answers and solving problems. Therefore, he was able to have a productive career that gave him endless opportunities to learn new things and the challenge of communicating what the reader needed to know.</p>
<p>Harold feels that he contributed solid work to his employers and received a great deal in return, from his many and varied work environments and especially from the wonderful people who were his colleagues. Through his involvement with STC, he made significant contributions to the professional advancement of his third career, participating fully in a chapter (ours!) that earned recognition for excellence and a reputation for developing competent and respected professional communicators.</p>
<p>Harold finds the old adage about receiving more than you give to be manifestly and richly true. That is so much the case that he has remained active in SWO STC even as a retired member.</p>
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		<title>January Meeting Recap</title>
		<link>http://swo-btlines.com/january-meeting-recap/</link>
		<comments>http://swo-btlines.com/january-meeting-recap/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 01:05:00 +0000</pubDate>
		<dc:creator>Louise Tincher</dc:creator>
				<category><![CDATA[March 2008 Issue]]></category>
		<category><![CDATA[SWO Meetings]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/january-meeting-recap/</guid>
		<description><![CDATA[On Your Career Path by Louise Tincher On January 17, the Southwestern Ohio chapter met in the Brethren Hall at the Beavercreek Church of the Brethren. The program was a Job Progression, where speakers at different tables made short presentations about job topics, and chapter members switched tables and topics every 15-20 minutes. Resumes Rebecca [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>On Your Career Path</h3>
<p>by <em><a onclick="window.open('http://swo-btlines.com/wp-content/images/bios/tincher.htm','Louise_Tincher','top=400,left=220,width=450,height=200,resize=no,scrollbars=no'); return false" href="javascript:void(0);">Louise Tincher</a></em></p>
<p>On January 17, the Southwestern Ohio chapter met in the Brethren Hall at the Beavercreek Church of the Brethren. The program was a Job Progression, where speakers at different tables made short presentations about job topics, and chapter members switched tables and topics every 15-20 minutes.</p>
<p><strong>Resumes</strong><br />
Rebecca Forrest, Forrest Design LLC</p>
<p>Rebecca Forrest owns Forrest Design LLC, providing services in communication and instruction services. She has more than 20 years&#8217; experience in technical communication, with emphasis on information structure and design, proofreading and editing, customized training, policy documentation, procedures writing, technical reports, software documentation, and proposals. She has worked primarily for the high-tech, GIS, and DOD industries but also has experience editing textbooks. Her skill has been recognized by a dozen publication awards and standing-room-only audiences at national, regional, and local conferences and workshops.</p>
<ul>
<li>Handout: <a href="http://swo-btlines.com/media/2008/march-2008/resume writing.pdf">Resumes for Success,</a> her resume as an example</li>
<li>Notes: Proof-read, proof-read, proof-read again. Invest the time and effort to develop a killer resume. Make every word count. Make it letter perfect. A single mistake could put your resume in the reject pile.</li>
</ul>
<p><strong>Cover and Thank You Letters</strong><br />
Mark Sisson, University of Dayton</p>
<p>Mark Sisson is Associate Director for Career Advising at the University of Dayton. In addition to career advising for undergrads, graduate students, and alumni, Mark works extensively with first-year students. He acts as a liaison to the Counseling Center, International Programs, and many Arts and Sciences majors. Before coming to UD, he was a secondary social studies teacher and is an active musician.</p>
<ul>
<li>Handouts: Sample Cover Letters</li>
<li>Notes: Keep cover letters to one page. Omit the salutation if you don&#8217;t have a specific addressee name. Focus on the job requirements. Include any personal links to the company. Mention something about the company that is not in the job ad. Always send individual thank you notes to each interviewer. These can be handwritten notes or formal letters. Reiterate your qualifications and interest; include anything that you left out of the interview.</li>
</ul>
<p><strong>Interviewing Skills</strong><br />
Bob Miller, O&#8217;Neil and Associates</p>
<p>Bob Miller is a long-time employee of O&#8217;Neil and Associates, a Dayton company that employs approximately 100 technical writers. Bob is the Manager of Human Resources for the company and has extensive experiences in reviewing resumes, selecting candidates, and interviewing them.</p>
<ul>
<li>Handout: Traditional Interview vs. Behavioral Interview,<br />
    Interview Questions</li>
<li>Notes: Preparation is the key to a successful interview. Do your homework on the company and the interviewer(s). Use company websites, the Internet and business news for research. Show interest through knowledge of the company that is not included in the job description and pre-interview materials. Establish rapport through common links (friends, co-workers, schools, interests). Let interviewers know that you are a person they want on their team.</li>
</ul>
<p><strong>Portfolios</strong><br />
Sandi Harner, Cedarville University</p>
<p>Sandi Harner is Professor of Technical and Professional Communication (TPC) at Cedarville University. She developed the TPC program in 1984 and has since served as its director. In 2001, the Society of Technical Communication (STC) named her a Fellow, and in 1996, she received STC&#8217;s Jay R. Gould Award for Excellence in Teaching Technical Communication. Professor Harner served for eight years on the STC Board of Directors as the Assistant to the President for Academic and Research Programs. She currently serves on STC&#8217;s Industry/Academic Leadership Summit, where she is helping to create the Body of Knowledge for the profession of technical communication. She co- authored Technical Marketing Communication published by Allyn &amp; Bacon/Longman in 2002.</p>
<ul>
<li>Handout: None</li>
<li>Notes: Sandi and several of her students reviewed their portfolios for us. (I&#8217;m sure that Sandi can provide their names.) They were very impressive. The work addressed fictional and real-world technical communication assignments. It ranged from marketing pieces to user manuals.</li>
</ul>
<p><strong>Job Search Techniques and Skills</strong><br />
Chris Wiley, University of Dayton</p>
<p>Chris Wiley has been with Career Services at the University of Dayton since 1994 and is the Associate Director for Employer Relations and IT. She acts as liaison to the School of Engineering and Alumni Relations. She has also served on the Leadership UD Development Team and continues to facilitate workshops for Leadership UD. With Mark Sisson, she has conducted research and made presentations on the use of Facebook software by students and employers.</p>
<ul>
<li>Handout: Job Strategy Guide</li>
<li>Notes: UD&#8217;s Career Services Office has seen an increase in employer queries for experienced candidates. Employers want to avoid the avalanche of resumes they receive from Internet job ads. The alumni connection provides candidates with credibility. Start your job search at your alma mater. If they are not local, ask about reciprocal alumni services with area schools. Many colleges and universities have reciprocal agreements for providing alumni career services.</li>
</ul>
<p>&nbsp;</p>
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		<title>2008 Technical Communication Summit</title>
		<link>http://swo-btlines.com/on-the-whole-id-rather-be-in-philadelphia/</link>
		<comments>http://swo-btlines.com/on-the-whole-id-rather-be-in-philadelphia/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 01:03:00 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[March 2008 Issue]]></category>
		<category><![CDATA[STC News]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/on-the-whole-id-rather-be-in-philadelphia/</guid>
		<description><![CDATA[On the Whole, I&#8217;d Rather Be in Philadelphia by Al Brown We [I?] hope you take W.C. Fields&#8217; epitaph* to heart and join us [me] here for the Technical Communication Summit June 1-4. You know what to expect at the Summit itself: news about the latest developments and techniques in our field and the chance [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>On the Whole, I&#8217;d Rather Be in Philadelphia</h3>
<p>by <em><a onClick="window.open('/wp-content/images/bios/albrown.htm','Al_Brown','top=400,left=220,width=400,height=130,resize=no,scrollbars=no'); return false" href="javascript:void(0);">Al Brown</a></em></p>
<p style="margin-top: 0pt; float: left"><img height="188" alt="libertybell.jpg" hspace="10" width="150" align="bottom" src="/wp-content/uploads/image/libertybell.jpg" /></p>
<p>We [I?] hope you take W.C. Fields&#8217; <a href="#epitaph">epitaph</a>* to heart and join us [me] here for the Technical Communication Summit June 1-4. You know what to expect at the Summit itself: news about the latest developments and techniques in our field and the chance to get together with colleagues and friends, old and new. But there are plenty of surprises and unexpected pleasures waiting for you in the City of Brotherly Love.</p>
<p>Just a few examples: you can</p>
<ul>
<li>Visit the Liberty Bell and Independence Hall, where it all began. Or Franklin&#8217;s Court to see a working replica of Ben Franklin&#8217;s printing press and find out how things were done before laser printers.</li>
<li>Wander out Ben Franklin Parkway to see the Museum of Natural History, the original dinosaur museum; climb aboard a full-size Baldwin locomotive at the Franklin Institute (almost everything here was founded by or named after Old Ben); or check out the world&#8217;s largest collection of work by Dadaist master Marcel Duchamp at the Art Museum.</li>
<li>Hop on the SEPTA subway to take in a Philadelphia Phillies (baseball) home game at Citizens Bank Park. (Yep, they are in town May 30th through June 5th.)</li>
<li>Head down the Avenue of the Arts for a musical, theatrical, or dance performance by one of our world-class companies.</li>
<li>Or if you really want to go hard-core Philly, try the Mummer&#8217;s Museum (2nd Street at Washington Avenue).</li>
</ul>
<p>In short, there are lots of things to see, do, and eat (not just pretzels and cheese steaks) in William Penn&#8217;s &quot;Greene Country Towne.&quot; Stop by the STC-Philly Metro Chapter&#8217;s Hospitality Booth and say hello. We&#8217;ll be glad to suggest something exciting that fits your particular interests.</p>
<p>See you there!</p>
<p>&#8212;&#8212;<br />
<a name="epitaph">*Well, it isn&#8217;t really, but why spoil a good intro?</a></p>
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		<title>Why I Belong to STC</title>
		<link>http://swo-btlines.com/why-i-belong-to-stc/</link>
		<comments>http://swo-btlines.com/why-i-belong-to-stc/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 01:00:00 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[March 2008 Issue]]></category>
		<category><![CDATA[STC News]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/why-i-belong-to-stc/</guid>
		<description><![CDATA[by Clyde Parson President, Suncoast Chapter As we enjoyed Panera Bread&#8217;s outdoor seating during an Admin Council meeting a couple of months ago, I started thinking about why I belong to STC. My reasons, as would be expected, are unique to me. This means that the things which may be important to me may not [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="float: left"><img alt="" hspace="5" vspace="5" src="../media/2008/march-2008/clydeparson.jpg" /></p>
<p style="margin-top: 5px; margin-left: 5px">by <em>Clyde Parson</em><br />
President, Suncoast Chapter</p>
<p>As we enjoyed Panera Bread&#8217;s outdoor seating during an Admin Council meeting a couple of months ago, I started thinking about why I belong to STC. My reasons, as would be expected, are unique to me. This means that the things which may be important to me may not be important to our overall membership.</p>
<p>During my recent employment search, those items that I view as important were brought into full view by way of a personality profile that I was asked to complete. It was a very interesting &quot;test&quot; that only required me to choose a series of single words from among twenty-four groups of words. The result was astoundingly accurate. During the interview process, the results were covered and a statement was made that I&#8217;ve continued to think about each time the Admin Council&#8217;s discussion turns to the topic of membership value.</p>
<blockquote><p>We don&#8217;t often come across technical writers who are as extroverted as you are.</p></blockquote>
<p>Since I know that I&#8217;m recharged by my alone time, I understand that I&#8217;m actually an introvert but it is nice to receive the feedback that I do as good a job with my verbal communication as my written. I do genuinely enjoy people and I can see how this combination of factors would influence what I would want from an STC membership.</p>
<p>I also recall an interview with a different company during the same employment search where one former long-term technical communicator turned hiring manager shared with me his preferred work method.</p>
<blockquote><p>I would love it if they would slide my work under the door in the morning and I could slide out the completed tasks that afternoon.</p></blockquote>
<p>Differences like those between myself and this hiring manager have given me reasons to seriously consider exactly why I&#8217;m a member of STC and what I hope to gain from my membership. With that in mind, here the top reasons why I belong to STC (in no particular order):</p>
<ul>
<li><em>Social interaction</em><br />
    I used to believe that I preferred the warm glow of a computer monitor but in recent years I&#8217;ve found that I would much rather talk to someone face-to-face (never mind the fact that LCD monitors just aren&#8217;t as cozy to snuggle up with as CRT&#8217;s once were!)</li>
<li><em>Status associated with membership</em><br />
    Several employers during my employment search, including the one that I ultimately selected, seemed quite impressed with the fact that I was a member and the chapter president. I think this speaks to one&#8217;s personal commitment to his or her chosen profession. It says that I view this as a career rather than just another job.</li>
<li><em>Sense of belonging</em><br />
    As a &quot;lone writer,&quot; it&#8217;s nice to know that there are others who share the same concerns and issues even if they happen to work for a different employer.</li>
<li><em>Career related networking opportunities</em><br />
    I&#8217;ve long held the belief that the sales function is significantly influenced by how good the salesperson is at building a relationship with a prospective client. In much the same manner, the hiring process can be significantly eased by the establishment of relationships outside the interview.</li>
<li><em>Working toward a common goal</em><br />
    In my Suncoast leadership position, I&#8217;ve been able to experience the synergy that can take place when multiple people are all pulling in the same direction to accomplish the same goals.</li>
<li><em>Opportunities to express my creativity</em><br />
    I tend to think in &quot;big picture&quot; terms but since I&#8217;m not running my own business I don&#8217;t always have an outlet for my ideas. Serving in a leadership position with our chapter has provided numerous opportunities to let my creative juices flow.</li>
</ul>
<p>As the time for membership renewal has once again arrived, I would encourage all STC members to take a moment and reflect on exactly why they joined STC in the first place. Perhaps your list may include some of the items I mentioned. Maybe you came from a completely different angle and your list would be very different. Either way, there&#8217;s value in revisiting your original decision.</p>
<p>Further, I would encourage you to reaffirm that original decision by renewing your membership if you have not already done so. If you feel that you have not received all from your membership that you would have<br />
preferred, I would ask you to consider getting involved with your chapter (your *community*) at a deeper level. Remember, like many things in life, you can only get out as much as you put in.</p>
<p>Over the last few months as I&#8217;ve settled into my new employment arrangement and my STC administrative duties, I&#8217;ve occasionally reflected on my decision to join STC. I can easily see how much of an impact STC membership has had on my personal and professional life. Further, I can easily see how I will continue reaping the numerous rewards associated with membership in this organization. I enjoy the people I get to meet and the things I get to learn. And, frankly, I can&#8217;t wait to see what happens next!</p>
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		<title>Social Networking for Content Professionals</title>
		<link>http://swo-btlines.com/new-social-network-for-technical-communication-pros/</link>
		<comments>http://swo-btlines.com/new-social-network-for-technical-communication-pros/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 00:57:16 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[March 2008 Issue]]></category>
		<category><![CDATA[STC Resources]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/new-social-network-for-technical-communication-pros/</guid>
		<description><![CDATA[The Content Wrangler Community The Content Wrangler Community (http://thecontentwrangler.ning.com) is the new social network dedicated to people who value content as a business asset, worthy of being effectively managed. This is the place where technical communicators, medical and science writers, marketing pros, content management gurus, indexers, online community managers, document engineers, information architects, localization and [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>The Content Wrangler Community</h3>
<p>The Content Wrangler Community (<a href="http://thecontentwrangler.ning.com">http://thecontentwrangler.ning.com</a>) is the new social network dedicated to people who value content as a business asset, worthy of being effectively managed. This is the place where technical communicators, medical and science writers, marketing pros, content management gurus, indexers, online community managers, document engineers, information architects, localization and translation pros, e-learning pros, taxonomists, bloggers, documentation and training managers, and content creators of all types hang out. It&#8217;s much more than a blog. It&#8217;s a place to join peers, to share, to collaborate, to contribute, to find information.</p>
<p>The Content Wrangler Community, launched officially March 8, has attracted more than 600 members from all over the world. Members come from a variety of disciplines and experience levels.</p>
<p>According to community manager Scott Abel:</p>
<blockquote>
<p>Social networks are about connecting people and ideas. Web-based social networks are the natural evolution of the web from a passive broadcast medium to a multi-directional communication platform that more closely supports the way humans interact in the physical world. We congregate. We join others like us. We interact with birds of a feather. Until the advent of social networking tools, the web failed miserably to connect people in meaningful ways.</p>
<p>Some of our members really gravitate to the social features of the community. Things like videos, music, a discussion forums are some of the most popular. And, of course, it&#8217;s a much better medium for interaction compared to old-school listservs. Members can see each other online and converse in real time. And, the addition of photos helps humanize the site. Just look at the many different types of members that have joined the community already and you&#8217;ll begin to appreciate how diverse a global social network of this type can be. It&#8217;s exciting!</p>
</blockquote>
<p>The Content Wrangler Community includes a variety of features including:</p>
<ul>
<li>Keyword searchable archive</li>
<li>Keyword searchable member directory</li>
<li>Music and video players</li>
<li>Groups and discussion forums</li>
<li>Customizable home pages</li>
<li>Member-to-member communication * Integration with Facebook applications</li>
</ul>
<p>The Content Wrangler Community provides a variety of members only services, including discounts on upcoming conferences, free access to tutorials, books, webinars, and online learning courses. The community is an extension of TheContentWrangler.com (<a href="http://www.thecontentwrangler.com">http://www.thecontentwrangler.com</a>), a popular blog that attracts thousands of visitors each day interested in topics related to content creation, management, and delivery.</p>
<p>To join this new social network for content professionals, take a look at <a href="http://thecontentwrangler.ning.com">http://thecontentwrangler.ning.com</a>.</p>
<p>If you need additional information about The Content Wrangler Community, just ask <a target="_blank" href="mailto: scottabel@mac.com">Scott</a>!</p>
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		<title>About the 2008 STC Election</title>
		<link>http://swo-btlines.com/vote-in-2008/</link>
		<comments>http://swo-btlines.com/vote-in-2008/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 00:55:00 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[March 2008 Issue]]></category>
		<category><![CDATA[STC Elections]]></category>
		<category><![CDATA[STC News]]></category>

		<guid isPermaLink="false">http://swo-btlines.com/vote-in-2008/</guid>
		<description><![CDATA[Make Your Vote Count! If you&#8217;re a typical STC member, annual elections are not high on your priority list. More than 80% of us don&#8217;t bother to vote. We defy the common wisdom that says &#34;you pays your money, you takes your choice.&#34; Despite paying good money in dues, we abdicate our choices by refusing [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3>Make Your Vote Count!</h3>
<p style="margin-top: 0pt; float: left"><img height="156" alt="vote.jpg" hspace="5" width="150" align="bottom" src="/wp-content/uploads/image/vote.jpg" /></p>
<p>If you&#8217;re a typical STC member, annual elections are not high on your priority list. More than 80% of us don&#8217;t bother to vote. We defy the common wisdom that says &quot;you pays your money, you takes your choice.&quot; Despite paying good money in dues, we abdicate our choices by refusing to participate in decision-making on the chapter and international level.</p>
<p>This opportunity to help determine the vision and direction of the organization is one of the benefits of membership. Make your voice heard. Take an active part in chapter and Society activities. Let&#8217;s maximinize the personal and professional return on our STC investments. Vote!</p>
<p>If you paid your dues by February 28, 2008, you&#8217;re eligible to vote in this year&#8217;s election. The polls are open from mid-March through April. If you requested (on your dues renewal form or new membership application) an e-mail ballot, you will receive e-mailed instructions in March. If you did not request that option, you will receive your ballot by first-class mail. Either way, be sure to vote!</p>
<p>Here&#8217;s a look at the 2008 ballot., with links to information about the candidates.</p>
<p><strong>Second Vice President</strong></p>
<ul>
<li>Michael A. Hughes <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=1">www.stc.org/candidatesFAQ/candBio01.asp?candID=1</a><br />
    Web Site: <a href="http://www.mindspring.com/~mikehughes">www.mindspring.com/~mikehughes</a></li>
<li>Larry Kunz <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=2">www.stc.org/candidatesFAQ/candBio01.asp?candID=2</a><br />
    Web Site: <a href="http://www.lk81924.googlepages.com/home">lk81924.googlepages.com/home</a></li>
</ul>
<p><strong>Secretary</strong></p>
<ul>
<li>Sharon K. Garrity <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=3">www.stc.org/candidatesFAQ/candBio01.asp?candID=3</a></li>
<li>Char James-Tanny <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=4">www.stc.org/candidatesFAQ/candBio01.asp?candID=4</a><br />
    Web Site: <a href="http://www.helpstuff.com">www.helpstuff.com</a></li>
</ul>
<p><strong>Directors</strong></p>
<ul>
<li>Suzanne E. Guess <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=6">www.stc.org/candidatesFAQ/candBio01.asp?candID=6</a><br />
    Web Site: <a href="http://www.210comm.net">www.210comm.net</a></li>
<li>Rob B. Hanna <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=7">www.stc.org/candidatesFAQ/candBio01.asp?candID=7</a><br />
    Web Site: <a href="http://www.ascan.ca/stc/election">www.ascan.ca/stc/election</a></li>
<li>Hillary Hart <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=5">www.stc.org/candidatesFAQ/candBio01.asp?candID=5</a><br />
    Web Site: <a href="http://www.ce.utexas.edu/prof/hart/">www.ce.utexas.edu/prof/hart/</a></li>
<li>Judith M. Herr <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=8">www.stc.org/candidatesFAQ/candBio01.asp?candID=8</a> <br />
    Web Site: <a href="http://www.wellchosenwords.biz">wellchosenwords.biz</a></li>
<li>Linda S. King <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=9">www.stc.org/candidatesFAQ/candBio01.asp?candID=9</a></li>
<li>Rich Maggiani <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=10">www.stc.org/candidatesFAQ/candBio01.asp?candID=10</a><br />
    Web Site: <a href="http://www.users.adelphia.net/~richmaggiani/">users.adelphia.net/~richmaggiani/</a></li>
<li>Lisa Pappas <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=11">www.stc.org/candidatesFAQ/candBio01.asp?candID=11</a> <br />
    Web Site<a href="http://www.stc-carolina.org/tiki-index.php?page=Resume+of+Lisa+Pappas">www.stc-carolina.org/tiki-index.php?page=Resume+of+Lisa+Pappas</a></li>
<li>Garret H. Romaine <br />
    Bio: <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=12">www.stc.org/candidatesFAQ/candBio01.asp?candID=12</a><br />
    Web Site: <a href="http://www.writingdocs.blogspot.com/">writingdocs.blogspot.com/</a></li>
</ul>
<p><strong>Nominating Committee</strong></p>
<ul>
<li>Dia H. Burroughs <br />
    <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=13">www.stc.org/candidatesFAQ/candBio01.asp?candID=13</a></li>
<li>Carolyn Kelley Klinger <br />
    <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=14">www.stc.org/candidatesFAQ/candBio01.asp?candID=14</a></li>
<li>Carolyn Luttrell <br />
    <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=15">www.stc.org/candidatesFAQ/candBio01.asp?candID=15</a></li>
<li>Thea Teich <br />
    <a href="http://www.stc.org/candidatesFAQ/candBio01.asp?candID=16">www.stc.org/candidatesFAQ/candBio01.asp?candID=16</a></li>
</ul>
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