SWO heldo its December meeting early (on the 10th) to avoid major conflicts with the upcoming holiday season, and it was a doozy. If you stayed home, here’s what you missed:
A mini-course about proposal writing
David (Mo) Morrison, a Senior Training Consultant from Shipley Associates, talked us through:
- Navigating the proposal preparation POWER cycle: Planning, Organizing, Writing, Examining, and Revising.
- Addressing the seven criteria used to evaluate an effective proposal: compliance, responsiveness, strategic focus, competitive focus, quality of writing, visualization, and document design.
- Defining the solution your customer needs and wants by delineating major issues, lining them up with your proposed solution, and clearing laying out the benefits associated with y;our solution.
- Maximizing the effective use of graphics and key visuals.
- Developing strategy statements and theme statements and understanding the difference between the two.
- And much more…
A chance to win one of our extremely excellent door prizes from Shipley Associates
- An 30-day subscription to the Shipley Associates’ online training library, won by Pam Ecker.

Winner Pam Ecker, flanked by SWO’s Louise Tincher and SA’s Mo Morrison - A copy of Shipley Associates’ Proposal Writing Guide, won by Peter Sullivan.

Winner Peter Sullivan, with Louise and Mo.
The chance to network and share resources:
- Valuable interaction with other writers
- Introductions to potential employers
In this economy, missing networking opportunities is not something you want to do very often.